November 10, 2022

I get a lot of questions about how long it takes to fill a clinical practice.

I understand why you’d want to know. Having an estimate is helpful when you’re planning and lets you set reasonable expectations. So, when can you expect to be sustaining yourself from your practice?

The short answer is: longer than you think.

In order to work with you, potential clients need to feel safe doing so, and they need to trust that you can help them. The feeling of safety (usually) can’t be created in a week or two, or even a month or two. It’s built slowly as people get to know you.

Trust takes time. Safety takes time.

Both are best created through ongoing relationship rather than a stunning sales page.

If you’re feeling anxious about finding clients and wondering why people aren’t signing up to work with you, the best piece of advice I can give you is to think carefully about what you’re doing to build a sense of safety and trust.

What does it mean to build relationships with your community in this way?

There isn’t a single right answer, and I can safely say that people who are making this work have developed strong relationships either with other practitioners and/or directly with the communities they intend to serve.

Food for thought 💡

Take care,


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About Camille freeman (she/her)

Hi there. Thank you for checking out my Practitioner Note. To give you a bit of context, I've been in practice as a licensed nutritionist and clinical herbalist since 2004. My practice focus areas include fertility, menstrual health, and circadian rhythms. I'm also a professor in the Department of Nutrition at the Maryland University of Integrative Health and have two master's degrees in physiology and herbal medicine, as well as a doctorate in clinical nutrition. 

Through my work at Bloom & Grow, I run a community of practice for herbalists & nutritionists called Monday Mentoring and also offer continuing education programs (check out my annual Deep Dive) and courses to help folks find sustainable and fulfilling ways to make clinical practice work.  You can learn more about me on my bio page.

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