I wrapped up teaching a 4-week intensive on finding more clients through the American Herbalists Guild last week. Even though I've taught the material many times, I always find that preparing it in a new context shifts how I think about it.
One thing that stood out to me this time was how important it is to make the transition from being a student, mostly in information-gathering mode, to being a clinician and business owner, where you're taking what you know and actually using it.
When someone's struggling to find new clients in the early years a practice, I sometimes notice they're stuck in a student mindset: waiting for someone to tell them what to do, or feeling like they need just one more class before they can move forward.
My suggestion in those moments is to stop gathering information and start working with what you have. It's all an experiment, and you can't get the results until you start running trials.
Rather than taking another class this week, is there a way you can put something you've already learned into practice?
Take care,
Camille
