Send in your wins🎊

Now that it's almost December, it's time for people to sell you 2024 planning things (courses! books! planners! calendars!).This is a friendly reminder that you can spend a ton

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Software I use 💾

I'm always curious about what's happening behind the scenes in people's practices. In case you're interested, here are the programs/platforms that I use for my 1:1 work and

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Episode 66 | Julie Goldberg & Lindsey Freeman on Branding and Websites

Branding and Website Design Isn't EasyMany practitioners spend a lot of time, energy, and sometimes money trying to cobble together a website and professional brand as they're just

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Burnout + Tiny Administrative Changes

I've been thinking a lately about how much we need fallow times in order to have healthy growing seasons. If you read traditional business advice, it seems like your

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Episode 62 | An Email Opt-In Experiment

​What happens if you don't have an opt-in offer? ​Today, I want to talk about an ​experiment I've been running with my email list. ​My email list is absolutely

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Marketing mistakes

Most of us get very little training in marketing as part of our herbal or nutrition schooling. When it's time to start our practices, we take a few

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Episode 61 | Thoughts on Scarcity Marketing

​The problem with scarcity marketing​​​If you're new to clinical practice, you might be tempted to investigate common marketing techniques to help you find more clients. Unfortunately, many of the

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A question about your work

The weather has been absolutely, positively top-notch here in Virginia lately. It's sunny and warm, there's a gentle breeze, the dogwoods are flowering, and my first iris bloomed

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What it takes to stay in practice

Not everyone who sets out to have a solo clinical practice winds up still having one five or ten years later.What’s the difference in people who are still

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Episode 54 | Oren Hercz on Creating an Herbal Training Program

Creating an Intermediate Herbal Training ProgramIn today's episode, I interview herbalist Oren Hercz about his experience developing an intermediate herbal program in partnership with Ember Peters. Oren shares

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