Episode 62 | An Email Opt-In Experiment

​What happens if you don't have an opt-in offer? ​Today, I want to talk about an ​experiment I've been running with my email list. ​My email list is absolutely

Read More

Marketing mistakes

Most of us get very little training in marketing as part of our herbal or nutrition schooling. When it's time to start our practices, we take a few

Read More

Episode 61 | Thoughts on Scarcity Marketing

​The problem with scarcity marketing​​​If you're new to clinical practice, you might be tempted to investigate common marketing techniques to help you find more clients. Unfortunately, many of the

Read More

A question about your work

The weather has been absolutely, positively top-notch here in Virginia lately. It's sunny and warm, there's a gentle breeze, the dogwoods are flowering, and my first iris bloomed

Read More

What it takes to stay in practice

Not everyone who sets out to have a solo clinical practice winds up still having one five or ten years later.What’s the difference in people who are still

Read More

Episode 54 | Oren Hercz on Creating an Herbal Training Program

Creating an Intermediate Herbal Training ProgramIn today's episode, I interview herbalist Oren Hercz about his experience developing an intermediate herbal program in partnership with Ember Peters. Oren shares

Read More

Technical Glitches + Top Links from 2022

When I started a clinical practice (in 2004 ), I somehow thought almost all of my time would be spent working directly with clients. In reality, about half my

Read More

A generous vision

I'm back from a week away from work and email (if I owe you a message, I'm catching up as quickly as I can, which is not that

Read More

On changing my mind

I don’t think we talk enough about changing our minds. Over the past few years, I’ve changed my mind about using freebies to encourage people to opt into

Read More

No one knows what they’re doing

Have you found yourself thinking that if you just knew what to do to build/grow your practice (or open the store, or write the book, or…), you’d go

Read More