What happens if you don't have an opt-in offer? Today, I want to talk about an experiment I've been running with my email list. My email list is absolutely
Episode 61 | Thoughts on Scarcity Marketing
The problem with scarcity marketingIf you're new to clinical practice, you might be tempted to investigate common marketing techniques to help you find more clients. Unfortunately, many of the
Episode 45 | The creepiness factor when you send email newsletters
Email Newsletters can be a bit creepy. A lot of people don't realize how much tracking happens when you send an email newsletter. Although it's less invasive than
Episode 22 | Should You Charge Extra for Payment Plans?
Should you charge extra for payment plans? When you purchase a course, program, or package online, you're often offered a payment plan - particularly if the price is on
Episode 4 | Should I Use Testimonials to Promote my Practice?
Transcript of episode on whether you should use testimonials to promote your clinical practice. Testimonials can be powerful marketing tools.When I was doing research for my recent webinar on
Why I turned off TurnItIn
Now that the dust has settled after our conversion to the Canvas LMS, I've had a bit more time to look around and see where we've landed. I've
Is Intention All-Important when Building your Practice?
You’ve heard this before, right? “Build your practice quickly and easily by clarifying your intention” and other things of that nature. It bothers me when people imply –
Taking Sides: Thoughts on the Fire Cider Controversy
I’ve been asked by a few people to comment on the fire cider controversy. In case you haven’t heard about it, a small company has managed to trademark
Why this Joel Salatin Quote on Organics Bothers Me
Y’all have probably seen this graphic with a quote from Joel Salatin of Polyface Farms. It makes the rounds periodically, popping up on my Facebook feed from time
How NOT to Learn Marketing
When I decided to start my clinical practice, I set out to learn more about marketing. It all started with a simple Google search. I found a website