Always buy the book

I'm just back from the International Herb Symposium - which filled my cup in so many ways.Also, my brain is fried ūü•īSo, instead of writing something new this

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Episode 62 | An Email Opt-In Experiment

‚ÄčWhat happens if you don't have an opt-in offer? ‚ÄčToday, I want to talk about an ‚Äčexperiment I've been running with my email list. ‚ÄčMy email list is absolutely

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Episode 61 | Thoughts on Scarcity Marketing

‚ÄčThe problem with scarcity marketing‚Äč‚Äč‚ÄčIf you're new to clinical practice, you might be tempted to investigate common marketing techniques to help you find more clients. Unfortunately, many of the

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Episode 45 | The creepiness factor when you send email newsletters

Email Newsletters can be a bit creepy. A lot of people don't realize how much tracking happens when you send an email newsletter. Although it's less invasive than

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Episode 22 | Should You Charge Extra for Payment Plans?

Should you charge extra for payment plans? When you purchase a course, program, or package online, you're often offered a payment plan - particularly if the price is on

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Episode 4 | Should I Use Testimonials to Promote my Practice?

Transcript of episode on whether you should use testimonials to promote your clinical practice. Testimonials can be powerful marketing tools.When I was doing research for my recent webinar on

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Why I turned off TurnItIn

Now that the dust has settled after our conversion to the Canvas LMS, I've had a bit more time to look around and see where we've landed. I've

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Is Intention All-Important when Building your Practice?

You’ve heard this before, right? “Build your practice quickly and easily by clarifying your intention” and other things of that nature. It bothers me when people imply –

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Taking Sides: Thoughts on the Fire Cider Controversy

I’ve been asked by a few people to comment on the fire cider controversy. In case you haven’t heard about it, a small company has managed to trademark

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Why this Joel Salatin Quote on Organics Bothers Me

Y’all have probably seen this graphic with a quote from Joel Salatin of Polyface Farms. It makes the rounds periodically, popping up on my Facebook feed from time

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