Episode 62 | An Email Opt-In Experiment

​What happens if you don't have an opt-in offer? ​Today, I want to talk about an ​experiment I've been running with my email list. ​My email list is absolutely

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The Later List

Thanks so much for the well-wishes after last week’s newsletter involving everyone in my family getting covid. Fortunately, we’re all testing negative now and my kids will be

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Episode 45 | The creepiness factor when you send email newsletters

Email Newsletters can be a bit creepy. A lot of people don't realize how much tracking happens when you send an email newsletter. Although it's less invasive than

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