The Roots Course

Foundations of Clinical Practice for New herbalists & Nutritionists

Get your practice set up and ready to go in 10 weeks

If you've been putting off starting your clinical practice because the idea of pulling together all of the bits and pieces needed to get up and running is overwhelming, this class is for you.

Getting up and running is hard.

Before you can build a thriving practice that serves your community, make sure your root system is strong enough to support your growth. In this course, you'll spend 10 weeks setting up the foundations of your practice so that you can stop worrying about the administrative details and start seeing clients.

So what does it mean to be ready to see clients?

  • You know what you need to do to open your doors.
  • You have a proper business, insurance, a website, and a mailing list. 
  • You have a way for people to schedule, pay, and communicate with you.
  • You stop worrying about nuts and bolts and focus on serving your community.
  • You let go of perfectionism and keep moving ahead.
  • You have your ducks in a row. 

Why is getting started so hard? 

too many options

Should you create an LLC? If so, what should you name it? Do you need to hire a web designer? Get a logo? Where's the best place to get insurance? It's easy to get sidetracked by these questions and never move forward.

overwhelmed by tech

When you're not the world's most tech-savvy practitioner, you can start to feel intimidated and overwhelmed when you see how other practitioners have things set up.  Conversely, if you love tech, you might find yourself spending hours and hours going down the rabbit hole searching for the perfect tech solution.

procrastination

When things get hard, most of us like to find something else to work on. If you're not starting your practice because you're putting off the less-than-fun administrative details, then you're not helping the people who need you.

Money indecision

Should you spend (oh, sorry, "invest") a ton of money on coaches or classes to launch your practice? Do you need to hire out web design? If you're on a bootstrap budget, you'll often find yourself feeling indecisive about where to spend money and where to DIY.

Change can be scary, but you know what’s scarier? Allowing fear to stop you from growing, evolving, and progressing.”

- Mandy Hale

This is exactly why I created the Roots course

Roots is a 10-week virtual course designed to walk you through the foundational steps of setting up your practice.  I've taken special pains to make sure it has only the absolute most essential bits and pieces you need to make a decision and take action every week so that you don't get overwhelmed. Zero fluff. Zero busywork. 

By the end of the course, you'll have everything you need to open your doors and begin seeing clients.

Together, we'll learn how to:

  • Set up a basic website, a functional mailing list, and an opt-in gift
  • Write clear copy describing your services an how much they cost
  • Develop a mission/values statement
  • Set up a business structure (e.g. an LLC and operating agreement)
  • Open a business bank account, and obtain any needed permits, insurance, and accounting set up
  • Create a system for scheduling, accepting payments, and workflow
  • Set up client-facing forms, including informed consent, HIPAA (if needed), intake form, welcome packet, reminders, etc.
  •  Develop a starter plan for finding clients and growing your practice 
  • Connect with other herbal/nutrition professionals and start creating a referral/peer network
  • And much, much more!

Course Details

The course will be open again in July, 2021. Once it opens, you can start any time. You'll need about 4-5 hours per week to complete the lessons and activities. 

The course will include one optional live Q&A session with Camille every month. (Recordings are available in case you can't attend live!).

Want to go through the course with a cohort? We'll have a group starting together in September. Join the waiting list to find out when enrollment opens.


What's Included

10 Weeks of Short & Simple Lessons

Every week, you'll get access to a short online lesson covering how to complete that week's task(s). Each lesson is as simple as possible. You'll receive handouts, forms, resources and a checklist of items to complete before the end of the week. I'll send emailed reminders when the lessons open so that you won't miss them.

Tasks to Check Off Each Week

You'll have everything you need to complete the assigned tasks, a "to do" list of tasks, and a place to - satisfyingly - check off each item after completion (this is optional, but fun).


The list is built right into our course management system.

Live Q&A Sessions via Zoom

Stumped? Need some feedback? Come to one of our live sessions and get your questions answered. Recordings of live sessions will be available for 1 week.


Community Discussion Forum

You'll have the option to share thoughts and resources with others in the course in a community discussion forum within the course site (Practice Better). No Facebook required! This is an excellent place to ask for feedback on your work or to support other practitioners.

"

I signed up for Roots because I have been wanting to develop the foundation of my business for a while, but didn't know where to start. I just had my first baby, and I also didn't have an income, so money was tight. I now feel like I actually have a business.


This class is really great if you are ready to show up, set aside any trepidation about what you have to do to get your business off the ground, and get to work! I love Camille's grounded, knowledgeable teaching style, simple, direct and humble. She is very good at guiding and supporting a group like this.


Thank you for creating this course, it has felt accessible, doable and possible to create the foundations of my business without fear or insecurity that I'm not doing it right.

Jessica Wild Bee Herbals

Hi there! I'm Camille. 

I mentor highly-trained herbalists and nutritionists so that we can provide exceptional care for our communities. I've been in practice as a licensed nutritionist and registered herbalist since 2006, working in OB/Gyn offices, a fertility clinic, and private practice. I have a doctorate in Clinical Nutrition. I'm also a professor in the Department of Nutrition at the Maryland University of Integrative Health, where I teach physiology and pathophysiology. Both my teaching and my clinical work are grounded in practical, fun, and common-sense methods that help us understand our work and ourselves more fully.  


My Promise to You


You can complete this course. It's designed to be simple, friendly, and doable, even for those who get overwhelmed easily. You'll have access to the course for a full year so that you can review key lessons or go back to items you missed the first time. Let's get your practice up and running so you can start helping people. 

"

I had a long list of nebulous, daunting, amorphous and immobilizing "must-do's" in terms of really launching my business. I am quite sure I would never would have tackled these without the structure and thoughtful planning of the Roots Course. It was the perfect course for me at the right price and the right time.


I just had a new client the week after the course ended, and the way I wrote up her recommendations was radically different than how I would have written them before the Roots Course. Thanks to the deeply reflective thinking I'd done in terms of what I had to offer as a practitioner in order to tackle the 'About Me' of my website (one of Camille's tasks), I was more clear about who I was and what I had to give.


...Merely thinking about myself as RUNNING A BUSINESS was an achievement: if I take the trouble to set up my business- in the middle of a pandemic nonetheless!- I'm going to be more likely to feed and nurture that business. I feel less apologetic about the business aspect of being a nutritionist- that thing about asking people to pay me for my time and expertise.


Simply look at the course curriculum- if you haven't tackled everything on Camille's list, and have any resistance to addressing these things on your own, you should take this course. You will only gain, and gain, and gain. Even if you already have a website set up, the way Camille approaches website content is worth the price of the course, and you will probably end up changing the content of your website as a result. Camille draws on her long history as a practitioner, reflecting on the care and feeding of a business and creating a really helpful structure for completing tasks; this, along with her gentle support and non-judgement make it really easy for someone starting out to tackle those onerous tasks once and for all.

Louise Beach Integrative Nutritionist

Is this a good fit?

This is the course for you if:

  • You're a new practitioner who hasn't quite gotten up and running yet
  • You have 4-5 hours every week to complete the assigned tasks
  • You're ready to start your practice in the next 6-12 months (or sooner!)
  • You have access to a set of starter funds ($400+) to invest in your practice

consider waiting if:

  • You don't plan to start your practice this year.
  • You have a lot going on and probably won't have the time to implement the tasks on the list. (Having a baby? Moving? Probably not the best time to enroll.)
  • You're mostly interested in the information and not the action (the value in this course is in the forward momentum).
  • You don't think you can find the money needed to invest in your practice just now (look into grants from the SBA, and also know that there are ways to bootstrap this and spend smaller amounts).

What not to expect

  • We won't be going over how to set up a dispensary/apothecary or issues relating to product sales.
  • I won't be providing legal/financial advice, as I'm not a lawyer or an accountant.
  • Although there are tasks assigned every week, you won't get individual feedback on your work. You can always post questions in the class forum or bring them to live sessions!

A note from Camille

I love teaching the Roots course because I know how tricky it can be to get started. We need more herbalists and nutritionists out in the world serving clients. You can't do that if you're stuck trying to figure out how to get your doors open. I remember how long it took me to figure all of this out. Not fun! I created the Roots course so you don't have to learn the hard way. I hope you'll join us.  

Enroll in the Roots course


$199

Roots Course

  • 10 Weekly Lessons
  • Group Forum
  • Monthly Live Q&A sessions

FAQ

Will there be recordings of the live sessions?

Yes. You'll have access to recordings from the previous 6 months. You are welcome to submit questions in advance if you can't attend the live sessions. 

 

How much will it cost to get started?

This varies from state to state. Possible expenses include getting a registered agent, setting up your LLC, any local permits needed, liability insurance, client management system and web hosting. To give you an idea, in Virginia all of these things would cost about $400-500 in the first month, although most of these are things you only pay for once a year. 

 

What if I fall behind?

It's a self-paced course, so you can work as quickly or as slowly as you like. However, I recommend staying on track every week so that you have the benefit of momentum.

 

Can I take it with a group/in a cohort?

Sure! If you have a group, you can all register at the same time and participate together. (Contact me for a group discount if you have 10 or more!) I will be running a cohort starting in September. Sign up for the wait list if you'd like to start with a larger group. 

 

Is this course accessible?

Closed-captioning is included in all of the pre-recorded course materials. Zoom's auto-transcripting/closed captioning is used during live sessions, although it's accuracy isn't 100%. If you have additional accessibility needs, please contact me. Let's discuss. 

 

Will I have access to the content afterwards?

Yes, you'll continue to have access to all of the course content for one year after the course is over. You can attend live sessions as often as you like during this time. 

 

Do I need any particular tools or services?

I recommend signing up for web hosting  (optional but very highly recommended), a mailing list service (free), and a client management system or scheduler ($). We'll go over which ones I recommend and why in the course, and you'll decide what would work best for your situation.

 

Will we be talking about marketing?

We'll touch on this very briefly at the end of the course. Growing your practice is an art unto itself; my Grow course goes into this in more detail & is a great next step after you finish Roots :).

 

Are scholarships available? 

If you'd like to take this course, but doing so would interfere with your ability to secure food, housing, or other basic needs, I will work with you.

Additionally, scholarships are available for members of BIPOC communities.

Just reach out to learn more.

 

What is NOT covered?

This course doesn't provide legal or accounting advice or individual recommendations about your specific situation/business. I recommend meeting with a lawyer or accountant to determine what business structure is best for you, to review your forms, etc. We also do not cover setting up your own apothecary/dispensary or issues related to selling/distributing products.

 

What Former Students Say

"

I've gained much confidence about my business, as I've done everything to set up its foundations and can move forward from that solid ground. The best part was gaining awareness of the client base that I'm meant to serve, and also setting up the basic logistical aspects of an herbal practice that I had no previous awareness about before taking this course.

Elizabeth Gross

/ Herbalist & Bodyworker, Selkie Medicinals

"

This class is really making it possible for me to move forward with the work I want to do in the world.

Elspeth

 / Herbalist

"

Finishing the course and having a better foundation for my business has given me more confidence, not only as a business owner but as a practitioner too. Camille does not give you overwhelming information all at once; she lays out each week step-by-step on what to do, why to do it, and how to do it, and provides resources.

Tara Bassi

/ Nutritionist at Tara Bassi Nutrition

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