The Roots course

Foundations of Clinical Practice 

Get your practice set up and ready to go in 10 weeks

Before you can build a thriving practice that serves your community, make sure your root system is strong enough to support your growth. 

If you've been putting off starting your clinical practice because the idea of pulling together all of the bits and pieces needed to get up and running is overwhelming, this class is for you. You'll spend 10 weeks setting up the foundations of your practice so that you can stop worrying about the administrative details and start seeing clients. 

yarrow flower on bench

getting up and running is hard. 

You've finished your clinical training, but you haven't really started your practice. Maybe you've seen a few clients, but you're putting off promoting yourself until you're really "ready."

What does it mean to be ready?

Part of the problem is that you're not entirely sure.

You know there are things you need to do to start your practice, but you're not looking forward to doing them. You kinda sorta know what the steps are, but you haven't started them yet and you worry that you might overlook something important.

Trying to get up and running - especially when you're on a bootstrap budget - is overwhelming.

If you don't get these pieces in place, you'll never get to the next phase: serving your clients. The more time you spend floundering and putting this off, the less time you have to help the people who need you.

too many options

Should you create an LLC? If so, what should you name it? Do you need to hire a web designer? Get a logo? Where's the best place to get insurance? It's easy to get sidetracked by these questions and never move forward.

overwhelmed by tech

When you're not the world's most tech-savvy practitioner, you can start to feel intimidated and overwhelmed when you see how other practitioners have things set up. You worry that if you can't even figure out how to schedule appointments online, you'll never be able to nail down all of the other details.

Conversely, if you love tech, you might find yourself spending hours and hours going down the rabbit hole searching for the perfect tech solution.


When things get hard, most of us like to find something else to work on.  Maybe you started putting things for your practice into place and got stumped. Maybe you're using the "head in the sand" method and assuming that you'll figure this all out next year.  If you're not starting your practice because you're putting off the less-than-fun administrative details, then you're not helping the people who need you.

Money indecision

Should you spend (oh, sorry, "invest") a ton of money on coaches or classes to launch your practice? Do you need to hire out web design? Been thinking about signing up for an expensive business program? It's easy to waffle a bit about whether to spend money you don't have and how much you really need to allocate for each thing. If you're on a bootstrap budget, you'll often find yourself feeling indecisive about where to spend money and where to DIY. 

Change can be scary, but you know what’s scarier? Allowing fear to stop you from growing, evolving, and progressing.”

- Mandy Hale

This is exactly why I created the Roots course

Roots is a 10-week online course designed to walk you through the foundational steps of setting up your practice. It's not jam-packed with new information. In fact, I've taken special pains to make sure it has only the absolute most essential bits and pieces you need to make a decision and take action every week so that you don't get overwhelmed.

Instead of having this all hanging over your head, by the end of the course you'll have: 

  • A clear mission/values statement
  • A business structure (e.g. an LLC and operating agreement)
  • A business bank account, any needed permits, insurance, and accounting set up
  • A basic website, a functional mailing list, and an opt-in gift
  • Clear copy describing your services an how much they cost
  • A system in place for scheduling, accepting payments, and workflow
  • Client-facing forms, including informed consent, HIPAA (if needed), intake form, welcome packet, reminders, etc.
  •  A starter plan for finding clients and growing your practice

Here's a few things we don't do: Discuss setting up an herbal dispensary or supplement sales on-site. We will talk about ways to facilitate this online through 3rd-party sites. We also don't provide legal or accounting advice; I'm not a lawyer or an accountant! 

The Details

The next course will begin in September, 2021. You'll need about 4-5 hours per week to complete the lessons and activities.

The course will include five optional live Q&A sessions.

Dates: TBD

10 Weeks of Short & Simple Lessons

Every week, you'll get access to a short online lesson covering how to complete that week's task(s). Each lesson is as simple as possible. You'll receive handouts, forms, resources and a checklist of items to complete before the end of the week. I'll send emailed reminders when the lessons open so that you won't miss them.

Tasks to Complete Each Week

You'll have everything you need to complete the assigned tasks, a "to do" list of tasks, and a place to - satisfyingly - check off each item after completion (this is optional, but fun).

Live Q&A Sessions

Stumped? Need some feedback? Come to one of our live sessions and get your questions answered. Recordings of live sessions will be available for 1 week. Live session dates: TBD

Community Discussion Forum

You'll have the option to share thoughts and resources with others in the course in a community discussion forum within the course site (Practice Better). No Facebook required! This is an excellent place to ask for feedback on your work or to support other practitioners.

Optional Individual Support from Camile 

If you know you'll want some added support - accountability, feedback, or just a listening ear - you'll have the option to add two one-on-one sessions with Camille to the course experience.

My promise

You can complete this course. It's designed to be simple, friendly, and doable, even for those who get overwhelmed easily. You'll have access to the course for a full year so that you can review key lessons or go back to items you missed the first time. Let's get your practice up and running so you can start helping people.

Camille Freeman

I'm a registered herbalist and licensed nutritionist. I've been in practice since 2006, with a focus on reproductive health, fertility, pregnancy and postpartum support. I work as a mentor for newer practitioners, so that you don't feel alone when you're just starting out.

Louise Beach,roots grad

I had a long list of nebulous, daunting, amorphous and immobilizing "must-do's" in terms of really launching my business. I am quite sure I would never would have tackled these without the structure and thoughtful planning of the Roots Course. It was the perfect course for me at the right price and the right time.

I just had a new client the week after the course ended, and the way I wrote up her recommendations was radically different than how I would have written them before the Roots Course. Thanks to the deeply reflective thinking I'd done in terms of what I had to offer as a practitioner in order to tackle the 'About Me' of my website (one of Camille's tasks), I was more clear about who I was and what I had to give.

...Merely thinking about myself as RUNNING A BUSINESS was an achievement: if I take the trouble to set up my business- in the middle of a pandemic nonetheless!- I'm going to be more likely to feed and nurture that business. I feel less apologetic about the business aspect of being a nutritionist- that thing about asking people to pay me for my time and expertise.

Simply look at the course curriculum- if you haven't tackled everything on Camille's list, and have any resistance to addressing these things on your own, you should take this course. You will only gain, and gain, and gain. Even if you already have a website set up, the way Camille approaches website content is worth the price of the course, and you will probably end up changing the content of your website as a result. Camille draws on her long history as a practitioner, reflecting on the care and feeding of a business and creating a really helpful structure for completing tasks; this, along with her gentle support and non-judgement make it really easy for someone starting out to tackle those onerous tasks once and for all.

Is this a good fit?

This is the course for you if:

  • You're a new practitioner who hasn't quite gotten up and running yet
  • You have 2-5 hours every week to complete the assigned tasks
  • You're ready to start your practice in the next 6-12 months (or sooner!)
  • You have access to a set of starter funds ($400+) to invest in your practice

consider waiting if:

  • You don't plan to start your practice this year 
  • You have a lot going on and probably won't have the time to implement the tasks on the list (Having a baby? Moving? Probably not the best time to enroll.)
  • You're mostly interested in the information and not the action (the value in this course is in the forward momentum!)
  • You don't think you can find the money needed to invest in your practice just now (look into grants from the SBA and also know that there are ways to bootstrap this and spend smaller amounts!)

~ Enroll! ~


Roots Course

  • 10 Weekly Lessons
  • Group Forum
  • 5 Live Group Q&A sessions


Will there be recordings of the live sessions?

Yep. Recordings will be available for 1 week after each session. Why only 1 week? Because it's been my experience that if you don't watch it within a week, you're not going to watch it. You are welcome to submit questions in advance if you can't attend the live sessions. 


How much will it cost to get started?

This varies from state to state. Possible expenses include getting a registered agent, setting up your LLC, any local permits needed, liability insurance, client management system and web hosting. To give you an idea, in Virginia all of these things would cost about $400-500 in the first month, although most of these are things you only pay for once a year. 


What if I fall behind?

It's a self-paced course, so you can work as quickly or as slowly as you like. However, I recommend staying on track every week so that you have the benefit of group momentum.


Is there any possibility of starting sooner than September?

The next scheduled section will run in September, 2021. If you really want to take the course before then, I will run it if you can find a group of 10+ people to sign up :). Contact me to work out details. 


Is this course accessible?

Closed-captioning is included in all of the pre-recorded course materials. Unfortunately, I'm not able to offer closed captioning for live sessions (although if you need this, reach out and I'll see what I can do.) 


Will I have access to the content afterwards?

Yes, you'll continue to have access to all of the course content for one year after the course is over. 


Do I need any particular tools or services?

I recommend signing up for web hosting  (optional but very highly recommended), a mailing list service (free), and a client management system or scheduler ($). We'll go over which ones I recommend and why in the course, and you'll decide what would work best for your situation.


Will we be talking about marketing?

We'll touch on this very briefly at the end of the course. Growing your practice is an art unto itself; if there's interest, we'll do an entire course on that in the Spring!


Are scholarships available? 

I don't have scholarships at this time, but I'd be happy to discuss a work-trade if that is of interest. Just reach out and let me know.


What is NOT covered?

This course doesn't provide legal or accounting advice or individual recommendations about your specific situation/business. I recommend meeting with a lawyer or accountant to determine what business structure is best for you, to review your forms, etc.


Still have a question? Contact me directly

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