Newsletter Lab
for practitioners
Write newsletters that matter.
Newsletters aren't dead, and they aren't boring.
Newsletters are one of the best tools for building your practice.
With a solid newsletter, you can bring in more 1:1 clients while also serving people in your community who aren't able to work with you privately.
Writing a newsletter regularly also helps you to better articulate and understand your own work.
The only problem: if you want to send a newsletter, you actually have to write one 😩
That's where most people run into trouble.
Common Roadblocks:
The Newsletter Lab is here to help.
In this 4-week online course, you'll get encouragement, feedback, and support as you find your own voice and develop a newsletter that suits you and your practice.
When you're writing in your own voice and when you know who you're writing for/why you're writing, it doesn't feel like pulling teeth.
You'll naturally write messages that matter.
You'll have friendly faces, structure, and the synergy that comes when you work with a group of people who are doing something together.
The idea is to get the newsletter ball rolling as we start 2024, so that you can write consistently throughout the year.
The thing about newsletters is that you'll get better the more you write/send them.
The hardest part is getting (re)started, trusting yourself, and finding some kind of rhythm.
In the Lab, we'll get through the hardest part together.
Your newsletter can make a difference, both to you/your practice and to your readers. I hope you'll join us 💖
* Note that this class is not about how to set up your newsletter. It's about how to write your newsletter. You may want to check out Email Newsletters for Beginners first/instead if you're starting from scratch.
Spend 4 weeks getting the ball rolling.
Set yourself up so that you can write and publish regularly in 2024. This course is light on content and heavy on practice. You'll spend most of your time writing, thinking, and doing.
Set your intentions
Find your format. Decide what to write about. Experiment and get used to writing.
get feedback
Share ideas, thoughts, and feedback with other writers in the class. It's vulnerable, and it helps. A lot.
Keep going
Once the ball is rolling, it's easier to keep moving. You'll build confidence and trust in yourself.
Why learn with Me?
Hi. I'm Camille Freeman (she/her). I'm an herbalist/nutritionist, teacher, and mentor. My entire practice runs because of my newsletter, which I've been sending regularly for years.
If you want to check out my newsletter for practitioners, you can sign up to get them or see the archives (which don't include certain sections of the newsletter!).
Don't worry, though.
This class isn't about teaching you how I write my newsletter. It's about helping you figure out how you want to write yours.
What We'll Do In the Newsletter Lab:
It's a "lab" because you'll be experimenting to see what works for you & your readers.
Learn the fundamentals
Short lessons each week will help you make decisions about your newsletter: who to write for, what to write, when to write, how often to send, etc.
write 4 newsletters
Actually write your newsletters during our co-writing sessions, with structured time to give and receive feedback from peers.
practice writing
Writing exercises to help you get into the swing of writing, find your voice, and build your list of topics.
get motivated
Weekly pep talks, Q&A and more to keep you moving ahead as you build trust in yourself and your writing.
Bonus #1: A 12-Month Subscription to Write Better Letters
Bonus #1: A 12-Month Subscription to Write Better LettersThis class comes with a year of access to Camille's new paid newsletter, Write Better Letters, where you'll receive pep talks + writing labs + other food for thought specifically designed for clinicians who write newsletters.
Bonus #2: Q&A Access for 6 Months
You'll also get invited to Camille's monthly Q&A calls for 6 months. If you run into trouble or just need a bit of support/feedback after our class ends, come to our monthly calls. These are usually on weekdays at either 12 pm or 7 pm ET.
Our Weekly Plan
Live sessions: Pep talks/Q&A - Wednesdays from 12-12:30 pm ET; writing + feedback workshops alternate between Tuesday from 7-8:30 pm ET and Thursday from 12-1:30 pm ET.
The course may run again in Fall, 2024 if there's interest. Please join the wait list below.
Week 1:
- Live sessions
- Pep talk/Q&A: Wednesday from 12-12:30 ET
- Writing/feedback workshop: Tuesday from 7-8:30 pm ET
- How to write from a place of service
- Walking your own path
- Lab: Finding your format
Week 2:
- Live sessions
- Pep talk/Q&A: Wednesday from 12-12:30 ET
- Writing/feedback workshop: Thursday from 12-1:30 pm ET
- Finding your voice + how to avoid oversharing
- How to make an offer
- Lab: Building your list of topics
Week 3
- Live sessions
- Pep talk/Q&A: Wednesday from 12-12:30 ET
- Writing/feedback workshop: Tuesday from 7-8:30 pm ET
- Writing more efficiently
- Finding your frequency
- Lab: Creating your template
Week 4
- Implementation week: no new content
- Live sessions
- Pep talk/Q&A: Wednesday from 12-12:30 ET
- Writing/feedback workshop: Thursday from 12-1:30 pm ET
Week 5
- Live sessions
- Pep talk/Q&A: Wednesday from 12-12:30 ET
- Writing/feedback workshop: Tuesday from 7-8:30 pm ET
- Gathering subscribers
- Deepening your voice
- Lab: Where does your newsletter fit in your marketing plan?
Week 6
- Live sessions
- Pep talk/Q&A: Wednesday from 12-12:30 ET
- Writing/feedback workshop: Thursday from 12-1:30 pm ET
- Staying motivated + how to get back on track
- Lab: Keeping track of your progress
You'll have indefinite access to the course content 💚
Join the Newsletter Lab Wait List 💌
If there's interest, I may run another session in the Fall of 2024
No commitment or payment is needed to join the wait list, but just so you know the price:
Early bird: $200 (regular price $300)
FAQ
Sure. I think you'll get the most out of the course if you have some kind of 1:1 practice that you're looking to build/grow with a newsletter 
This class is for people who already have the basics in place: you have an email service provider (like MailerLite, MailChimp, ConvertKit, etc.), a newsletter list, and a way for people to sign up for your newsletter, ideally from a form on your website. It only takes an hour or two to get these things set up in most cases, so you can absolutely get yourself there if you aren't there already. This class does not cover these steps, though. I'd recommend holding off on taking the class until you have them in place.
There are about 20 minutes of pre-recorded lecture each week. We have optional pep talk/Q&A sessions for 30 min each week. Lastly, there are optional writing/feedback sessions, which are 1.5 hours. If you can't attend the writing/feedback sessions, I recommend allocating about 1-2 hours at another point in the week to write your newsletter and some time to give/receive feedback in the course forum. Total time per week: about 3-4 hours.
No, NPCE are not available for this course.
The pep talk/Q&A sessions will be recorded. If you can't attend live, there will be an option to submit your questions in advance. (You can also post questions on our course forum.)
The writing/feedback workshops will not be recorded, because will will mostly be writing quietly and giving feedback to one another in breakout groups. I've varied the times of these, hoping that most folks will be able to make at least one of the times. If you aren't able ot make either, you can still participate in feedback by posting your work in the course forum and asking for feedback there.
Pep talks/Q&A: We'll start with a short pep talk (5-10 min), followed by questions for an additional 20-25 min.
Writing/feedback workshops: We'll begin with a short warm-up writing exercise, followed by 2 work sessions. Ideally, during this time you will work on a draft newsletter. After the two work sessions, we'll move into breakout groups to give one another structured feedback and encouragement. These sessions last 1.5 hours.
Indefinitely. I don't like to say "forever" because one never knows. As long as I keep Bloom & Grow open, however, you will have access to the course contents.
I'm starting a new paid newsletter for people who do 1:1 work and are using newsletters to grow their practices. Write Better Letters provides mini pep talks, tips, ideas, and other surprises to keep you engaged in this work & inspired to keep going, even when you don't feel like it. You'll receive a free 12-month subscription to keep the momentum going after you finish this course.