Newsletter Lab

Write newsletters that matter. 

January 7 - Feb 3, 2024

tip of calligraphy pen

Newsletters aren't dead, and they aren't boring.

Newsletters are one of the best tools for building your practice. 

With a solid newsletter, you can bring in more 1:1 clients while also serving people in your community who aren't able to work with you privately.

Writing a newsletter regularly also helps you to better articulate and understand your own work. 

The only problem: if you want to send a newsletter, you actually have to write one 😩

That's where most people run into trouble. 

Common Roadblocks:

  • I don't know what to write about.
  • I'm not a good writer.
  • I feel ridiculous and/or don't want to overshare. 
  • It takes me 11 years (okay, fine, 4 hours) to write a single newsletter.
  • I'm pretty sure only my mom reads my newsletters.
  • I don't know why I'm writing, and I feel like a weird salesy person when I do.
  • I can't seem to publish consistently.

The Newsletter Lab is here to help.  

In this 4-week online course, you'll get encouragement, feedback, and support as you find your own voice and develop a newsletter that suits you and your practice. 

When you're writing in your own voice and when you know who you're writing for/why you're writing, it doesn't feel like pulling teeth. 

You'll naturally write messages that matter.

You'll have friendly faces, structure, and the synergy that comes when you work with a group of people who are doing something together. 

The idea is to get the newsletter ball rolling as we start 2024, so that you can write consistently throughout the year. 

The thing about newsletters is that you'll get better the more you write/send them. 

The hardest part is getting (re)started, trusting yourself, and finding some kind of rhythm. 

In the Lab, we'll get through the hardest part together.

Your newsletter can make a difference, both to you/your practice and to your readers. I hope you'll join us 💖

Spend 4 weeks building a foundation for your newsletter

Set yourself up so that you can write and publish regularly in 2024. This course is light on content and heavy on practice. You'll spend most of your time writing, thinking, and doing. 

Get started

Find your format. Decide what to write about. Experiment and get used to writing. 

get feedback

Share ideas, thoughts, and feedback with other writers in the class. It's vulnerable, and it helps. A lot. 

Keep going

Once the ball is rolling, it's easier to keep moving. You'll build confidence and trust in yourself. 

Why learn with Me? 

Hi. I'm Camille Freeman (she/her). I'm an herbalist/nutritionist and professor. My entire practice runs because of my newsletter, which I've been sending regularly for years. 

If you want to check out my newsletters, you can sign up to get them  or see the archives (which don't include certain sections of the newsletter!). 

Don't worry, though.

This class isn't about teaching you how I write my newsletter. It's about helping you figure out how you want to write yours. 

What We'll Do In the Newsletter Lab:

It's a "lab" because you'll be experimenting to see what works for you & your readers.

Learn the fundamentals

Short lessons each week will help you make decisions about your newsletter: who to write for, what to write, when to write, how often to send, etc. 

write 4 newsletters

Actually write your newsletters during our co-writing sessions, with structured time to give and receive feedback from peers. 

practice writing

Writing exercises to help you get into the swing of writing, find your voice, and build your list of topics. 

get motivated

Weekly pep talks, Q&A and more to keep you moving ahead as you build trust in yourself and your writing. 

🌟 Bonus #1: A 12-Month Subscription to An Encouraging Word 🌟

This class comes with a year of access to Camille's new paid newsletter, An Encouraging Word, where you'll receive pep talks + writing labs + other food for thought specifically designed for clinicians who write newsletters. 

🌟 Bonus #2: Q&A Access for 6 Months🌟

You'll also get invited to Camille's monthly Q&A calls for 6 months. If you run into trouble or just need a bit of support/feedback after our class ends, come to our monthly calls. These are usually on weekdays at either 12 pm or 7 pm ET. 

Our (Tentative) Weekly Plan

Live sessions: Pep talks/Q&A - Tuesdays from 12-12:30 pm ET; writing + feedback workshops alternate between Wednesday from 12-1:30 pm ET and Thursdays from 7-8:30 pm ET.

Because this is a pilot course, topics and plans may change slightly! 

Week 1: Begins January 7

  • Live sessions
    • Pep talk/Q&A: Jan 9 from 12-12:30 ET
    • Writing/feedback workshop: Jan 10 from 12-1:30 pm ET 
  • How to write from a place of service
  • Walking your own path
  • Lab: Finding your format; finding your voice

Week 2: Begins January 14

  • Live sessions
    • Pep talk/Q&A: Jan 16 from 12-12:30 ET
    • Writing/feedback workshop: Jan 18 from 7-8:30 pm ET 
  • Sounding like yourself v. oversharing
  • How to make an offer
  • Lab: Building your list of topics

Week 3: Begins January 21

  • Live sessions
    • Pep talk/Q&A: Jan 23 from 12-12:30 ET
    • Writing/feedback workshop: Jan 24 from 12-1:30 pm ET 
  • Writing more efficiently
  • Finding your frequency
  • Lab: Using AI: yes/no/how?

Week 4: Begins January 28

  • Live sessions
    • Pep talk/Q&A: Jan 30 from 12-12:30 ET
    • Writing/feedback workshop: Feb 1 from 7-8:30 pm ET 
  • Staying motivated + how to get back on track
  • Gathering subscribers
  • Lab: Keeping track of your progress

You'll have indefinite access to the course content 💚

🐣 Special Pre-Launch Pricing 🐣

I haven't started promoting this course yet. Regular price for the pilot will be $150 early bird and $200 standard 💚

newsletter lab


Get your newsletter on track in 4 weeks.  Pay all at once or 4 payments of $25. 

If you're in Monday Mentoring, check the discounts/extras page for your discount code! (Discounts aren't available on this pre-launch price, but will kick in once regular pricing is in effect 😊)


can I take this class if I'm not an herbalist or Nutritionist? 

Sure. I think you'll get the most out of the course if you have some kind of 1:1 practice that you're looking to build/grow with a newsletter 😊

what if I don't have a newsletter yet? Will you walk us through the setup?

This class is for people who already have the basics in place: you have an email service provider (like MailerLite, MailChimp, ConvertKit, etc.), a newsletter list, and a way for people to sign up for your newsletter, ideally from a form on your website. It only takes an hour or two to get these things set up in most cases, so you can absolutely get yourself there if you aren't there already. This class does not cover these steps, though. I'd recommend holding off on taking the class until you have them in place. 

What is the time commitment?

Since this is a pilot course, I'm not 100% sure. I am anticipating about 20 minutes of recorded lectures each week. Then we'll have the optional pep talk/Q&A session on Tuesdays from 12-12:30 pm ET. Lastly, there are the optional writing/feedback sessions, which are 1.5 hours and alternate between Wednesday at noon ET and Thursday at 7 pm ET. If you can't attend the writing/feedback sessions, I recommend allocating about 1-2 hours at another point in the week to write your newsletter and some time to give/receive feedback in the course forum. 

Are CEUs/NPCE Available for this course?

No, NPCE are not available for this course. 

What does it mean that this is a pilot course?

It means I have never taught it before and will be developing the course content as we go.  Being enrolled in a pilot course means that certain features may be rough around the edges. I'll be working out the kinks and figuring out how to best teach the material in this context. There may be typos or other small errors along the way. It also means that I'll be asking for your feedback to shape the course for future cohorts. This is why there is a reduced price for the pilot version. Thanks for considering it 😊

What If I can't attend the live sessions? Are they recorded?  

The pep talk/Q&A sessions will be recorded. If you can't attend live, there will be an option to submit your questions in advance. (You can also post questions on our course forum.) 

The writing/feedback workshops will not be recorded, because will will mostly be writing quietly and giving feedback to one another in breakout groups. I've varied the times of these, hoping that most folks will be able to make at least one of the times. If you aren't able ot make either, you can still participate in feedback by posting your work in the course forum and asking for feedback there. 

What will happen in these live sessions?  

Pep talks/Q&A: We'll start with a short pep talk (5-10 min), followed by questions for an additional 20-25 min. 

Writing/feedback workshops: We'll begin with a short warm-up writing exercise, followed by 2 work sessions. Ideally, during this time you will work on a draft newsletter. After the two work sessions, we'll move into breakout groups to give one another structured feedback and encouragement. These sessions last 1.5 hours. 

how long will I have access to the course material?

Indefinitely. I don't like to say "forever" because one never knows. As long as I keep Bloom & Grow open, however, you will have access to the course contents. 

what's the deal with the encouraging word newsletter bonus?  

I'm starting a new paid newsletter for people who do 1:1 work and are using newsletters to grow their practices. The Encouraging Word will provide mini pep talks, tips, ideas, and other surprises to keep you engaged in this work & inspired to keep going, even when you don't feel like it. You'll receive a free 3-month subscription to The Encouraging Word to keep the momentum going after you finish this course.