I swung through the grocery store the other evening to pick up a few things for dinner and actually gasped out loud when I saw that our usual butter was $11 for two sticks.
$11. ELEVEN DOLLARS.
And it's not just butter.
Every single software I use in my business has increased its price recently.
Also, I'm on an ACA health insurance plan and just got notified about new prices for next year. Let's just say that it's not pretty.
Even so, I've decided that I'm going to hold my 2026 prices steady for everything - classes, the Deep Dive, Monday Mentoring, private clients, Voxer coaching.
When it comes to pricing, I balance two things. One, the numbers. Based on those, I thought about increasing some prices for next year as expenses are up quite a bit.
The second thing I consider is my intuition. I usually know it's time to raise prices when I start to feel just slightly off or irritated about my pricing. And my heart isn't giving me that signal. What feels right and fair for now is leaving things the same.
Because I have a partner who has a steady job, I'm in a position where I can still make the numbers work even with higher expenses. I want to be a buffer for as long as I can so that my classes and programs are affordable and with the hopes of helping more people through difficult times.
I'm not telling you this because I think you should do the same.
If you need or want to raise your prices, please do so without guilt or shame. Instead, I thought it might be helpful to get an inside peek at my thought process.
I'd love to hear what you've decided to do about your pricing for next year. Reply and let me know if you like. (As a head's up, I'm out of town for a long weekend, so it may take me a bit longer than usual to reply!)
Take care,
Camille
