In Seth Godin's book, The Practice, he writes:
One way to avoid criticism (and to distrust our own voices) is to sound like everyone else.
Whenever I'm asked to provide feedback on someone's email newsletters, social media posts, or website copy, one of the things I'm looking for is whether it sounds like the person who wrote it.
Sometimes people do a lot of work to sound "professional," only to erase their own voices. While this is fine in some circumstances, writing in the context of building your practice is all about connecting with the kinds of people who might want to work with you.
It's hard for them to know if you're a good fit if you never truly show up in your posts, newsletters, or website pages.
The next time you sit down to write, maybe think about how you can bring your own voice forward.
It can feel vulnerable, and when you're brave enough to share your voice publicly, your clients have something with which to resonate (or not). You've led the way in creating a space where relationships and "right fit" matter.
Take care,
Camille
