I live in Virginia, where we have super early voting. I feel very clear on who I'm voting for in the state and national elections, but I often get stumped for local races such as city council and school board. The school board election, in particular, has been a challenge for me this year.
I don't want to accidentally vote for someone horrifying, and it's harder than you'd think to actually find out more about each candidate. Here's what I did this year: My friend who lives a few doors down is a teacher in our public school system. I chatted with her when she was out walking her dog a few nights ago. We collectively felt good about two of the three school board options, but weren't sure about the third.
So, she texted her friend who serves on the school board to find out a bit more about the third candidate, who it turns out is a great pick given our values and hopes for the city schools. (I absolutely care about this even though my kids are homeschooled.)
The reason I'm sharing this here is not to encourage you to accost your neighbors as they walk by to find out who they're voting for 
but rather because this type of reliance on community, on asking friends and friends-of-friends, is an important way many people seek and gather information.
Most of my 1:1 clients come not from advertising or social media or other "reach lots of people" strategies, but from people who know me or know of me recommending my work to someone who's looking for help.
Being a visible part of your community, getting to know people, allowing yourself to be known - all of these things are marketing, in a way. Showing up and participating in any groups or communities that call out to you really can help build your practice (along with all of the other benefits of being part of something bigger than you are.)
This isn't a fast method, but it's deep, sustainable, and meaningful on so many levels 
Take care,
Camille
