Last week, I was listening to a marketing person being interviewed on a podcast. She shared some hot takes on how there is no "one size fits all" marketing strategy. This person clearly felt exasperated by people who teach marketing without enough knowledge and experience, positioning themselves as experts when their only experience is having marketed their own business.
Cool. Yes. Agreed.
Then came the last 5 minutes of the podcast.
The host and marketer were doing standard wrapping up chit chat when the guest mentioned that she'd recently gotten into weightlifting/bodybuilding. She said she'd be happy to answer questions via DM about macros and weightlifting plans, noting that she had strong opinions on the topic & was happy to help out other people when it came to how much protein to eat, which lifts to focus on, etc.
What??
This is the perfect example of the "bull in the china shop" phase of knowledge: You know just enough to think you know a lot, but not enough to know what you don't know.
When it comes to dietary advice and weightlifting, I'm going to go out on a limb and say that this guest's advice after a few months of learning + personal experience is likely not appropriate and potentially harmful for random members of the public.
Which was literally the point of the podcast when it came to marketing. Sigh.
This was a great reminder about how easy to feel like an expert when you're new-ish. It's a wild world out there.
If you're looking for support in marketing, weightlifting, nutrition, or anything else, be sure to look carefully at the person's credentials and experience, rather than assuming someone knows what they're talking about because they sound confident.
Take care,
Camille
