April 3, 2024

After a very long hiatus, my podcast is back! Earlier this week, I published an interview with Maria Noel Groves about her new book, Herbal Remedies for Sleep. Check it out to hear us discuss nervines, sleep apnea, lifestyle changes that support sleep, and more.

While I was taking a podcast break, the podcasting service I use (Spotify for Podcasters) has apparently stopped offering some of the "build a podcast quickly" features that made recording and producing episodes fast and easy on my end. Blergh.

After finding out about the changes, I realized that I have 3 options:

  1. Stop podcasting
  2. Spend time and/or money to learn a new system, hire someone or cobble together multiple services to get semi-professional episodes
  3. Use a video-recording tool I already have to produce episodes without a fancy intro/outro/music and with not-as-good sound quality

I've decided to go with option 3.

My first instinct was to try option 2. I investigated different recording/editing services, how much it would cost to hire help, and more before realizing that I was solving a problem unnecessarily. Podcasting doesn't play a major role in my business right now. It's a "nice to have" thing rather than a "wheels fall off without it" thing.

I'd like to keep going, but it doesn't make sense to spend a bunch of time and money to make fantastic episodes, given where the podcast fits into my overall plan. My time is better spent working on my existing programs and classes, writing my book, and writing this newsletter. So, I'll create episodes the easy way that may not sound super crisp, but will hopefully be helpful and well-received anyway.

I'm sharing my thought process because I see so many people automatically throwing money and time at strategies (website, SEO, podcast, newsletter, social, etc) before thinking through whether and how the strategy actually fits into the bigger plan.

When possible, I'm a big advocate for keeping things fun and easy, and spending your marketing/promotion energy on one or two things that are most effective in your practice. That way, you'll have plenty of time and energy left to provide excellent care to your clients (and yourself).

Take care,

Camille

About Camille Freeman, DCN, RH (she/her)

Hi there! I'm a clinical herbalist and nutritionist specializing in fertility and menstrual health. I run the Monday Mentoring community of practice and also offer continuing education programs for practicing herbalists and nutritionists (Check out this year's Deep Dive!). I'm also a former professor with the Maryland University of Integrative Health, where I taught physiology, pathophysiology, and mindful eating for 17 years. 

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