Have you heard any of the commercials for AI email software? Or AI that will write your newsletters? Create a book in 10 seconds from your blog or social posts?
Maybe it's just me, but they're being promoted everywhere when I go online.
They all sound super useful. They're shiny and new. It seems like I should be able to use them, somehow, to make life easier.
These tools may be truly perfect for large businesses or CEO types. (Also for scammers and get-rich-quick types.)
For me, though, and I suspect for you, too, a lot of this is solving a problem I don't have.
Because we run practices that are built on trust and community and connection, being small and personal is something we do well. In fact, one of the benefits of being small is that we can do personal connection, when larger businesses don't have the time or inclination.
We don't need to automate connection. It doesn't behoove us to outsource the hard work of writing and thinking and bravely showing up and being visible to the people we might be able to help.
I'm not anti-AI. At all.
But I am definitely not a fan of using AI to automate situations where we could be connecting directly with people who matter to us, or of using AI to remove ourselves - in all of our brilliant weirdness - from being with the communities we serve.
My vote is to use AI for refinements and behind the scenes work if you like (more on this next week), and keep your own voice fully present in your client-facing work.
Take care,
Camille
