November 15, 2023

Here's a question that came up this week: Should we raise our prices at the start of 2024?

First: "Should." It's such a hard word. There's no right answer, so no, I don't think everyone should universally raise their prices each year.

Second: Things are (a lot) more expensive than they were. It costs more to run your practice because the prices of things have gone up.

Practice Better raised their prices this year. Rent, food, gas: all more expensive. The world is burning, so you may not have as much capacity as you did before, and yet you still need to make a living.

It is okay to raise your prices to accommodate these things.

If your prices are the same as they were 2 or 3 or 5 years ago, you are making substantially less money for the same work, practically-speaking.

Third: If you don't feel like raising your prices - for whatever reason - you don't have to. If you do something without liking your reasons, it doesn't tend to end well. Do what feels right. You can always raise prices in March or June if you decide that now's not the time

Take care,

Camille

About Camille Freeman, LDN, RH (she/her)

Hi there! I'm a clinical herbalist and licensed nutritionist specializing in fertility and menstrual health. I run the Monday Mentoring community of practice and also offer continuing education programs for highly-trained herbalists and nutritionists (Check out this year's Deep Dive!). I'm also a professor in the Department of Nutrition at the Maryland University of Integrative Health, where I teach physiology, pathophysiology, and mindful eating.

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