Behind the Scenes with HerbRally
I was so excited to interview Mason Hutchinson, the founder of HerbRally. Herb Rally is a platform for herbalists and herbal enthusiasts, including event listings, a podcast, and a YouTube channel.
Mason shared talked to us about the origins of HerbRally, from its humble beginnings as an event listing website to its expansion into the robust platform that we see now, including monographs, a daily podcast, a YouTube channel, and the HerbRally Schoolhouse membership area.
He discusses the challenges of work-life balance and financial pressures while giving us some insight into how he and Amanda, his wife and business partner, approach marketing and promotion with an emphasis on authenticity and service to the community.
There's a lot to learn from this "behind the scenes" interview, whether you're just starting your own herbal business or whether you're a bit farther down the road.
- You can learn more about Mason on his website: HerbRally
- Connect with Mason on Instagram, Facebook, and YouTube
- The marketing resources Mason mentioned: Colin & Sameer, Nick Nimman, Noah Kagan Presents podcast
- In the Clinic episodes on my email list experiment & on the power of showing up
Mason Hutchison (he/him)
Mason Hutchison is the founder of HerbRally, a podcast and website that promotes herbalism education and events.
He has completed herbalism apprenticeships at the Columbines School of Botanical Studies and the Arctos School of Herbal and Botanical Studies.
Mason is a husband, proud father, avid chess, basketball and ping pong player, spring water gatherer, and an enthusiast in the art of frugal nutrition.