Most of us get very little training in marketing as part of our herbal or nutrition schooling.
When it's time to start our practices, we take a few tentative steps & then realize we're going to need a bit more guidance around self-promotion and finding clients. And by "a bit more guidance" I mean "an intensive crash course in marketing"
The problem is that when you are absolutely new to a field like marketing, you don't have a feel for the landscape.
It's hard to know who's trustworthy, who's a true expert worth learning from, and who just has great copy and web design without much substance beneath.
When a supposed marketing expert tells you that a certain technique is the way to go, but you don't love the idea of it, you don't know if you're questioning it because of visibility issues and/or imposter syndrome or because it's simply a really bad - or possibly unethical - strategy.
I made a podcast episode this week about scarcity marketing and some of the issues I have with it. But this is just one example of many.
The takeaway: if you don't feel right about something, you don't have to do it. Even if all the marketing experts say you should, and you know for sure that you are not a marketing expert.
There are lots of ways to build your practice, and it is possible to do it in ways that are in alignment with your values and comfort level.
Trust yourself and get feedback from multiple people if you're having second thoughts about someone's advice.
You might need to get creative and go more slowly than others, but it can be done.