The problem with scarcity marketing

If you're new to clinical practice, you might be tempted to investigate common marketing techniques to help you find more clients. 

Unfortunately, many of the strategies you'll hear about won't necessarily get you the kinds of results you're looking for.

In this episode, I share a story about a marketing expert who recommended working scarcity into your marketing to fill up your one-on-one practice. In this case, someone I know wound up saying they had only have a limited number of spots available, even that wasn't the case. 

While this might seem like a reasonable way to encourage people to sign up, it's not a good foundation to build from.

Starting a relationship with deception is never a good idea. You don't want to build your relationship with a new client on a lie, even if the client will never know the truth

Secondly, pushing people to sign up when they're not ready can cause a natural pushback, which can lead to them feeling manipulated or skeptical.

Even if they do decide to work with you, they're entering the relationship in a different position than if they had made the decision on their own.

Instead of pushing people, give them the space and let them know the options for working with you, including when and how they can sign up when they're ready.

It might take longer to build your practice this way, but winding up with a practice build on solid values and strong relationships is worth it. 

If you feel that deadlines are helpful for your clientele, play around with how you can incorporate them authentically, without making it feel like it's their last opportunity to work with you or that they'll be missing out if they don't sign up now.

I hope these ideas are helpful as you plan out how to find new clients for your practice. 

Related episode: 47 | On Having Another Job

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