I don’t think we talk enough about changing our minds.
Over the past few years, I’ve changed my mind about using freebies to encourage people to opt into my weekly(ish) practitioner notes (which you’re reading right now )
Conventional wisdom tells us that “best practice” is to offer a freebie or gift of some sort in exchange for sharing an email address.
It certainly does help, and over the past few years I have been reconsidering the practice.
I’d rather have people reading these notes who truly want to receive them, not people who just wanted to have a look at my pregnancy cheat sheet and who don’t really want more emails or these particular emails.
On the other hand, I do think it’s helpful to have easily accessible tastes of your work available for folks who don’t know you yet - which is another purpose freebies can serve.
To bridge the gap, last week I decided to make all my freebies available without asking for email addresses. They’re now online for anyone to access, any time, without joining my practitioner notes list.
I trust that folks who resonate with my work will want to sign up for these notes, and I’m also happy that people who don’t want to get my notes can make use of the freebies.
I’ve also started putting an archive of my practitioner notes up for folks to read online. I only have a few months’ worth posted so far, and if you’d like to check those out you can.
I’ll keep you posted on how this goes. I’m guessing that sign up numbers won’t change very much, and who knows?!
Either way, I feel good about the change, and I know that makes all the difference.
P.s. If you want to share why you do/don’t use freebies, how they work for you, or anything else freebie-related, I made a LinkedIn post on the topic. Let’s discuss.