Yesterday, I did a workshop for the American Nutrition Association on teaching classes as a way to build your practice.
Side note: September has somehow taken me by surprise in its speed and complexity, so I 100% forgot to let you know it was happening. The recording should be up soon, and I’ll share that with you next week.
At the end, someone asked about the age-old conundrum: how much information do we give away for free and when do we save things for paying clients?
I strongly believe in freely sharing information. Especially the good stuff. The stuff that you worked so hard and trained for so long to understand.
If you think that people are working with you 1:1 to get information, it’s time to rethink your practice philosophy.
That is almost certainly not why they come to you.
Sharing information does not, will not, cannot mean that they won’t want to work with you later for a more full experience of what you do.
I’ve got a podcast episode on this planned because I have so much to say.
Until then, though, whenever you notice that little voice telling you that you should hold back, that you’re giving the good stuff away when you write a newsletter or teach a class or create something for social media, use that as your cue to lean the other direction.
Dive into giving information more freely. Trust that doing so does nothing but spread your work, strengthen the community, and draw people toward you