I left social media several years ago.
I had always thought that social media was mandatory for building a practice. However, when it got to the point that being on Facebook & co. had more downsides than upsides, I decided to take a break.
I've never really gone back.
In this episode, I share more about that decision and how it's affected my clinical practice.
Hint: it's been fine.
Although the strategies are different, I've been able to find plenty of clients without using social media for the past several years.
I feel much better when I don't spend time scrolling, and it truly is possible to make it work.
If you'd like to learn more, please feel free to join me for a free webinar on how to find clients without social media.
Hope to see you there!
How to Find Clients Without Social Media
A free webinar for practitioners
March 24, 2022 @ 7 pm ET
Transcript of 'Why I'm Not on Social Media' episode
Well, Hi there. Welcome to In the clinic with Camille. My name is Camille Freeman. I'm a licensed nutritionist and registered herbalist, and in this podcast, I share little tips and tidbits that might be interesting or helpful for other practitioners.
Today I want to talk to you about why I am not on social media professionally for now. I used to use social media quite a bit personally and I also had professional pages here and there and I decided, I believe it was at the end of 2018, I decided to try taking a year off and the reason was I was just feeling overwhelmed by everything. I felt like it was an intense news period. I didn't know it would only get more intense from there, but the news felt really heavy. I felt like everything was weighing on me and that going on to social media and scrolling was not helping matters at all.
I would notice that I would go to post something about an event I was doing, or share an article or something like that. And then 30 minutes later, 60 minutes later, I would still be scrolling and the scrolling was not positively benefiting my life in any way. I was not better informed than if I had read the newspaper. I didn't feel more connected to people and in fact, I felt drawn into drama even if I wasn't directly involved. I felt that I was comparing myself to others in a nonhelpful way.
And I also felt that by spending my time on these platforms that I was implicitly endorsing their mission and actions. And especially when it came to Facebook, I became less and less comfortable doing that. So it was hard. It was a hard decision because there are certain aspects of community that are very, very challenging to replace without social media. It's harder to find out about events.
It's harder to connect with people that you haven't seen in a while that are more distant in more distant circles. I missed out on probably some great conversations that happened and that sort of thing, but it felt like the right thing for me to just try going for a year without using social. So I did that. I took it off my phone. I just kind of stopped showing up and tried it out.
And when the year ended, I frankly didn't even remember that the year was up. I just kept not being there. And here we are today. It's been, I don't know, three or four years now that I just haven't been there. And will I never go back to social media?
Maybe I might use Social again. I loosely try to accept connections on LinkedIn every now and then, even though I hardly ever go on there. I do have a Facebook account and every now and then I need to go on there to access a help forum. A lot of support forums are still on Facebook or to do something with an event one of my children are involved in or something. So I'm not ruling out going back to social media.
I think that I'm actually very good at social media. I like connecting with people. I have a lot to say. And I think if I wanted to go back to it, I think it could be a good thing at certain points in my life, at certain times, and with certain parameters. But for right now, I'm really happy not spending my time that way.
And I also find that I've been able to replace it in other ways by having a smaller circle of connections, by using other methods to stay in touch. For example, I bought a subscription to the Washington Post and I read the newspaper. Instead of using social media to get my news, I have a book club. I started a book club to make connections with people in the local area and that sort of thing. So the big question that people often have is, well, if you're not on social media, how can you find clients?
And that is definitely an important question. I want to be really clear that I'm not telling you about me not being on social media to imply that you shouldn't be either. There are lots of reasons that you may want to be there, either personal or professional, just like there are reasons not to be there. And I am not sitting in judgment of your decision whether you decide it's helpful and the benefits outweigh the downsides for you. Great.
Wonderful. I totally endorse it. That sounds perfect for you. On the other hand, if you feel like the only reason that you're on social media is because you feel like you should be for professional reasons, then think about whether that's true. There's a couple of things that I want you to think about when you're making this decision.
One of them is if you're on social media because you think you should be because somebody has said you should. It's been implied. You've read things, whatever it is. And so you're on there because you think this is a great way to build clients. I want you to ask yourself, is it working?
If it is, if you are using social media and you're getting clients, you're getting people signing up for your things, your newsletter, following you, and they're actually paying you for your services or your classes or whatever it is that you're doing, then that's a big check in the I should stay on social media column. If you are using social media to build your practice and it's not working, then that check is not quite as big. Right? So evaluate it. There are lots of people out there who have massive social media followings and aren't selling services.
Okay? A lot of people have massive social media followings and are making their living by selling advertising or doing product placements or that sort of thing. So just think about whether that's part of the model that you want to use or not and whether this is working for you. If you want to see if it works for you, give it six months, give it a year, give it your best shot. And then ask yourself, am I getting enough clients from this to make it worth the time, energy, and whatever the other things that you're putting into this are, it may or may not be the best use of your time and energy.
It may or may not be where you're connecting with your clients and how people are finding out about you. So you need to think about that. It also may be that for you. Social media doesn't make a lot of sense from a mental health perspective. Even if you're getting tons of clients from social media, if it is actively harming your health, then maybe you need to think about a different option.
Or maybe you need to put some parameters on it. There's lots of I mean, you don't have to leave it completely, but think about that. I want you to really think about the risks and the benefits for you individually. Okay. So you might be thinking, well, Camille, if I don't use social media, what am I supposed to do to find clients?
And that is a great question. I will tell you that I have been able to find clients without using social media at all on an individual level for the past several years. I didn't notice really any downtick in the number of clients working with me, either for my kind of mentoring work that I do or for my one-on-one minstrel health fertility practice. In fact, I had more people than ever before coming to work with me. So here's the deal.
If you want clients, if you want to find clients, the main thing that you need to do is connect with people in your community. And by community, I'm using that word loosely. It could mean your city, your town, your place. It could mean a specific group of people, such as people trying to get pregnant or people who are pet owners or whatever it is. But you need to connect with people.
You need to find them and be with them and be part of that community. Show up for the community So there's tons of communities on social media, which is why it's a great and easy way to be present. But guess what? There are communities in so many other places. There are forums for various groups.
There are in real life meetups. There are lots of other ways that you can find and be with people in your communities. So that's what you need to do. If you decide not to use social media, you've got to figure out other ways to be part of and join communities so that you can serve folks. I am doing a whole webinar on Thursday, March 24,2022 at 07:00 p.m. ET. to talk about how to find clients without social media I would love for you to come it is free. You can go to my website camillefreeman.com just scroll down a little bit. It should be right there and come join me I will tell you a lot more detail about how you can do this because it's a whole 1 hour webinar we can go through some nitty gritty specifics there'll be some time for you to ask questions and that type of thing. Even if you want to keep using social media I still think this will be a valuable experience for you because basically the way that you find clients is the same. It's just where are you showing up for people so maybe you're showing up on social media maybe you're showing up in other ways but either whether you're doing one or the other or both the fundamental principles are the same and that's what we're going to be talking about in this webinar so go to my website Camillefreeman.com, sign up for the webinar love to have you there.
There will be a recording so if you can't attend live you can register anyway and I will send you the recording and that will be fun and we'll go from there. Alright thanks so much for listening. I hope this was helpful. Send me your questions and we'll go from there. Take care.