Herbalist + Marketing = ??
After teaching aspiring herbalists for many years, I can confidently say that few budding herbalists are drawn to the marketing/business side of building a practice. Most students are excited about learning herbal medicine and working with clients; many enjoy the creative aspects of making a business card and envisioning how their private practices will run. When it comes time to go out there and drum up business, though, many of my colleagues prefer to take the “head in the sand” approach and hope that business will magically appear. If this sounds familiar, please check out this blog post (“Creativity – a simple manifesto”) from marketing expert Stacey Cornelius. She presents a refreshing take on marketing, and even offers a free email course on promoting your business. After stumbling across this a few days ago, I am learning a lot and liking what I see so far!